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301 and 302 Redirects (e.g. SEO Optimization)
A.K.A HTTP Rewrite or URL Rewrite
Here are the steps for making a 301 or 302 redirect for search engine
optimization reasons. If you prefer, we can implement your redirects
for you based on our normally hourly rate for development.
We are running Windows Servers with IIS 6 and have installed a special
tool to handle these redirects called ISAPI_Rewrite. It acts mostly
like Apache's mod_Rewrite, but is designed specifically for Microsoft's
Internet Information Server (IIS). ISAPI_Rewrite is an ISAPI filter
written in pure C/C++ so it is extremely fast. ISAPI_Rewrite gives you
the freedom to go beyond the standard URL schemes and develop your own
scheme.
WARNING: This tool is offered without
support or warranty. It's a powerful tool so use it with caution and
under advisement from a professional. It is COMPLETELY possible to
accidentally block all visitors to your website or get banned from a
search engine. Again, we do not suggest using this tag without
professional advice and having conducted ample research into it's use
and effects. If you are unable to follow the directions below, it is
likely you do not have the expertise to implement this tag. We can
implement your redirects for you based on our normally hourly rate for
development.
Here are the steps:
1) Create a text file called ".htaccess" and upload it into your website's root directory. e.g. wwwroot
2) Follow the directions at the URL below to write a rule to make your redirect.
http://www.isapirewrite.com/docs/#conffile
(YOU DO NOT NEED TO FOLLOW THE INSTRUCTIONS REGARDING INSTALLATION OF
THE PROGRAM - ONLY THE INSTRUCTIONS REGARDING THE CONFIGURATION OF THE
ACTUAL HTTPD.INI FILE!)
Here are samples of the two most likely rules you will need:
1) The first redirects visitors who do not type in WWW when requesting your domain name e.g. http://oochie.com to the same domain but WITH the WWW in front. e.g. http://www.oochie.com.
2) The second redirects visitors looking for a specific web page to another web page. e.g. http://www.oochie.com/web-hosting-plan5.html to http://www.oochie.com/web-hosting.html
[ISAPI_Rewrite]
RewriteCond Host: oochie\.com
RewriteRule (.*) http\://www.oochie.com$1 [I,RP]
RewriteRule /web-hosting-plan5.html /web-hosting.html [I,RP]
Best of luck with your SEO endeavors.
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